What if my results are confidential?

Use relative figures. A 3.1x return on ad spend and a 40% cut in cost per acquisition say the same thing as the absolute numbers without disclosing revenue, and no employer objects to a percentage.

Generalist or specialist?

Specialist on the page you send, generalist in the interview. A CV that claims every channel equally reads as a junior who has touched all of them; lead with the one the advert is about and let the rest be the second half of each bullet.

Marketing CV: Channels, Budgets and Results That Land

Marketing is one of the few functions where the entire job is already measured. That makes an unmeasured CV conspicuous: a page of managed campaigns and coordinated agencies reads, to somebody who knows the work, as a page with the results carefully left out.

The other half is vocabulary. Job ads in this field are written in tool names and channel names, and those are the strings a recruiter types. If your CV says paid acquisition where the ad says Google Ads, the search will not find you.

Own a number in every bullet

The convincing form is scope, action, result: the budget or audience you were responsible for, what you changed, and what moved. Two of the three is a claim; all three is a case.

State the budget you were responsible for, monthly or annual, in euros.
Give the metric its baseline: from a cost per lead of 42 EUR to 26 EUR beats reduced cost per lead.
Say over how long. A 60% rise in six months and one in three years are different achievements.

Name the channels and the tools

Write the proper nouns. A CV for a performance role and one for a brand role share almost no vocabulary, and the fastest way to be filtered out of both is to write neutrally enough to fit either.

Platforms by name: Google Ads, Meta Ads, LinkedIn Ads, GA4, HubSpot, Klaviyo.
The market and the model: B2B or B2C, subscription or one-off, which countries.
The metric your employer actually steers by: CAC, ROAS, MQL, retention, contribution margin.

Common questions

What if my results are confidential?: Use relative figures. A 3.1x return on ad spend and a 40% cut in cost per acquisition say the same thing as the absolute numbers without disclosing revenue, and no employer objects to a percentage.
Generalist or specialist?: Specialist on the page you send, generalist in the interview. A CV that claims every channel equally reads as a junior who has touched all of them; lead with the one the advert is about and let the rest be the second half of each bullet.

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Own a number in every bullet

Name the channels and the tools

Common questions

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